Identity Construction Essay Example | Topics and Well Written Essays - 2000 words

Identity Construction - Essay Example The body an example of an essential part of humanity that contributes to the development of the relative preferences in people a feature that studies establish validate the claim that it is increasingly becoming a channel for identity constriction. The discussion below relates the claim to a number of theories of personality to determine the role of the body in influencing consumption of products and services in the market (Aaker & Aaker, 2010). Chris Shilling for example in his theory asserts views the body as a project through which he explains the different diversities in people. It is natural that people are different; some of the difference are natural such as gender while others are artificial and people can therefore always manipulate such to fit different scenarios. Chris therefore seeks to investigate the role of these differences in people and the manner in which they affect the consumption of different products and services thereby making different group of people markets to different products and services. Through computation, individuals are markets to different products and services; this implies that any aspect of their life that affects their consumption of the good and services is of essence in tailoring the marketing strategies that the producers of such products and services employ. ... The nature of marketing dictates an effective understanding of the market group a feature that validates the extensive analysis of the consumers. Any factor that affect the creation of taste and preference therefore influences the marketing strategies of an organization in order to maintain the supply to the demand, which consequently refers to the profitability of an operation. In analyzing the body a project, Chris begins by analyzing the natural difference in humanity. Nature has an effective means of categorizing things, in humans one such means is the gender. Females taxonomical features most of which are conspicuously different from their male counterparts. The same is applicable to the male gender, from such a basic view of individuals; it becomes natural that the two therefore form markets to different products and service. A number of products and services that befit one of the genders while others are applicable to both. It is therefore a mandate of entrepreneurs to determi ne the difference and similarities between the two thereby developing enterprises that serve the diversities that the two present. The differences that arise from gender make the two potential markets to an assortment of products and services since the aspect influences preference. Women for example use sanitary pads; a feature that comes naturally. The victims of such monthly flows cannot influence their taxonomy. In the event of coping with the periodical flow and managing them more effectively, women become potential markets to the manufacturers of pads among other sanitary towels, a fundamental of a product that the female gender use that their male counterparts do not. Additionally, the clothes that the two

Physician Assisted Suicide Essay Example for Free

Physician Assisted Suicide Essay According to the opposing viewpoints database Assisted suicide occurs when a physician provides a patient with the means of ending his or her life-usually a prescription for a fatal dose of drugs. The patient takes the drugs independently of the doctor. Assisted Suicide (also known as physician assisted suicide) has been an issue that is becoming hot as scientists are getting the ability to prolong human life and find a new way to cure diseases previously not able to be cured and people have been talking about people dying due to those diseases. Doctors have had to explain the available treatment options and to obtain the patients consent prior to treatment since the early 1900s with the standard of informed consent. This lets the patient make their own choice with the input of their doctor, and not just do whatever the doctor says. The question with assisted suicide is, Should people who want to die be allowed to arrange an easy, no pain death? I believe that with the correct guidelines and laws, allowing someone to take their own life should be allowed and ratified in all states. The opposing argument does have pretty good points, but I believe that the pros of allowing assisted suicide outweigh the cons. First the opposing view saying that assisted suicide shouldnt be legal says that legalizing assisted suicide would make it too easy for others, such as people suffering from treatable depression, to commit suicide. People with treatable depression might take advantage of this, but people with untreatable depression that have no way out and it is unfair to them to not be able to decide what they want. With the legalization of assisted suicide there will be steps in order for a person to qualify for it, such as the ones already  set up by the Netherland which state To qualify for euthanasia under Dutch law, a person must be mentally capable of making the decision, act voluntarily, be ill without hope of recovery, and have a lasting wish to die. Physicians performing euthanasia must consult with at least one other doctor and must write reports on each case. These qualifications will make it much more difficult for people to take advantage of the system of assisted suicide. Another opposing argument is that people who want to live might not get good care if assisted suicide is a cheaper alternative. This would not be the case because the Hippocratic Oath, which according to Medicinenet is a statement of medical ethics tells physicians, first, do no harm. While you might have the few corrupt doctors who will try to do this, the protocol set in place will make it very difficult for doctors to do this. Lastly the opposing view points My first reason of supporting the legalization of assisted suicide is since because people already can refuse treatment even if they know they will die, why are the not allowed to actively seek out a pain free death? Since you can decline to have treatment done on you if you have a life threatening disease and you know youre going to die, I believe it is fair to ask to be killed and put out of your misery. People with untreatable diseases such as Ebola, and cancer that will cause death, and depression that is untreatable should have a way to die without the day to day pain and suffering of living with the incurable diseases. Next assisted suicide should be legal because if someone is going to kill themselves already we should allow a pain free option, as opposed to a suicide like shooting or hanging yourself. People will always want to kill themselves but with the legalization of assisted suicide I think it will actually cut down on the number of suicides. The process of going through and getting cleared to have an assisted suicide might be able to clear a persons head and have them think more about whether they actually want to die or not so they cannot make a rash decision. This will also allow for a suicide that will go much more smoothly than suicides done by now by yourself since the physicians and doctors who know what they are doing are prescribing you a drug that you take to allow you to die. According to the  opposing viewpoints database some physician feel that it is appropriate for them to end the suffering of a patient who is capable of making a rational decision and asks to die. According to a study done by suicide.org from 1950-2003 26 percent of suicides attempted resulted in a failed suicide and just caused injury. This fact is not good and would be nonexistent if assisted suicide was legalized. Lastly assisted suicide should be legal because humans have the right to decide whether they want to live or die. We have the right to bear arms, freedom of speech, and other freedoms. We are our own entity, and I believe that people should have the right to a much more practical death run by someone who knows what they are doing. All human beings should be treated as equal and able they have certain rights. I believe that one of those rights is the right to determine if they want to live or die, and I think that people should have the option to have a professional to help. The debate of assisted suicide is a hot issue and has allowed for some very good debates in the past couple of years. I think the opposing view has some good points, but in my eyes the pros of assisted suicide diffidently outweigh the cons of it. I think assisted suicide should be legalized because since people can refuse treatment even if they are going to die why cant the ask to die, we should allow a pain free option since if they are already contemplating it they might do it so we should allow a way for someone to commit suicide with a professionals help, and lastly because it is a right humans have to determine whether they live or die. Assisted suicide is something that people talk about and a lot of people have opposing views of it, with me being on the side saying it should be legal. Citation page Assistedsuicide.org: Suicide Statistics. _At Suicide.org! , , , , !_ N.p., 12 June 2013. Web. 10 Oct. 2014. . Oppsingveiwpoints.com: Assisted Suicide. _Opposingviewpoints_. N.p., 15 Feb. 2012. Web. 10 Oct. 2014. . Hippocratic Oath: Hippocratic Oath. _MedicineNet_. N.p., 22 Nov. 2009. Web. 12 Oct. 2014. .

The Structure Of The Travel And Tourism Industry Tourism Essay

The Structure Of The Travel And Tourism Industry Tourism Essay Travel and tourism is one of the most vibrant and largest industries that extend ample job opportunities for individuals with the appropriate skills, understanding and attitude (Driver 2001). This industry has now explicated into one of the worlds most significant industries. This industry is one of the significant developing sectors of the UK economy (Costa 1995, p. 12). It has developed speedily since the Second World War and now has become one of the globes largest industries. UK travel and tourism industry employs more than 2.1 million people that evidence its importance for the country. The industry serves customers with an extensive range of products, services and facilities according to their specific needs. The industry operates in a specific manner that is essential to understand before entering it (Knowles, Teixeira Egan 2003, p. 47). The industrys significance can be understood with its efforts in terms of Visitbritain that is Britains national tourism agency, accountable for marketing Britain overseas (Coulter 2003, p. 20). This agency works with thousands of UK and overseas organizations, to market Britain effectively to visitors from all over world. It basically works for promoting UK tourism industry. This module is designed in a way that will assist in investigating the UK travel and tourism industry. It will enhance our knowledge towards the travel and tourism industry suppliers that include tour operators, travel agent, accommodation and transport organization (Costa 1995, p. 12). Throughout this industry analysis that will be taken here, it will become easy to recognize the structure of the travel and tourism industry, acknowledge the main industry suppliers and the process used by them to distribute their products. Here, the different components of the industry will be studied along with the discussion of their interrelation. As well, this paper will also assist in exploring different travel and tourism organisations of the industry from government and private sectors. The industry evaluation will also assist in learning about the latest industry developments and their affect on present industry position. Industry investigation will be completed in two parts. In first part of the paper an education information section of website will be developed that will illustrate the structure of the travel and tourism industry. In the second part of the paper, a travel or tourism organization will be selected to evaluate its functioning. This in turn will be completed with the help of developing an illustrated case study for a forthcoming special feature of online travel and tourism trade newspaper. This case study will help in identifying the specific functions of selected travel or tourism organization. In this way, this comprehensive model will assist in identifying UK travel and tourism industry structure and functioning. The Structure of the Travel and Tourism Industry Structure of UK travel tourism industry can be understood effectively by understanding its different aspects, components and functions. For understanding industry structure it is essential to evaluate its each and every aspect from suppliers to customers that can be done by assessing its different aspects individually (Costa 1995, p. 13). Meaning of Travel and Tourism Find a single definition of travel and tourism is not easy with which everyone agrees. Travel is movement of individuals from one place to another with the help of different types of transport whereas tourism embraces the all inclusive process of people visiting diverse destinations for a number of reasons along with industry support (Moutinho 2000). Although one thing on which everyone agrees is that travel and tourism is a big business and the industry generates significant profit. Travel and tourism is also a constituent of leisure as all of us go for holidays or visits throughout our leisure time (Thrift Walling 2000, p. 97). In accordance to the World Tourism Organisation, tourism is the momentary, short-term movement of individuals to places outside and inside their domestic locations, where they usually live and work (The Travel and Tourism Industry n.d.). Tourism involves movement of individuals for all kinds of reasons and their activities throughout their visits. These definitions evidence that who is tourists: People who are far from their home or residence. People who are on a temporary or short-term visit like holidays (Goodall 1997, p. 243). Individuals who are allied with travel and tourism activities. Overnight or day visit in leisure time. Trip related to business or visiting friends or relatives (Moutinho 2000). The main types of tourism in the UK industry are domestic tourism, incoming or inbound tourism or outbound tourism. Domestic Tourism: It is when individuals take holidays, short breaks and day trips in their own country. In the year 2000, overall 174.5 million trips were made by British people, within the UK (Jessica 2003). Incoming/Inbound Tourism: This type of tourism is related to international tourism when other country people are entering the UK. In 2000, overall 25.2 million overseas visitors came in UK with different intents (The Travel and Tourism Industry n.d.). Outbound Tourism: Outbound tourism pertains to when individuals travel away from their home country to visit some other international countries for holiday or business activities (Ward 2002, p. 41). The prominent industry suppliers are travel agents, tour operators and accommodation providers. All types of tourism are managed with the help of industrys suppliers and distributors (Moutinho 2000). Differences between the Three Economic Sectors The UK travel and Tourism industry is classified in three economic sectors: Public Sector: This economic sector of the industry provides services for public and it is collectively paid through government. For the effective operation of this sector, elected bodies like local council and Parliament are responsible. Most of the public services provided are non-profit making (Jessica 2003). Services offered through this sector involves museums and art galleries, youth and community centres, leisure clubs, public halls, playing fields, catering services, information centres, libraries etc. Visit Britain, DCMS, FCO, Regional Development Agencies and English Heritage are some of the examples of public sector tourism organizations (Rowe Smith 2002). Private Sector: The private sector of tourism industry includes diverse commercial operators managed by different individuals and companies. The substantial aim of these individuals and companies is to generate profits by offering different travel and tourism services and products to customers (Moutinho 2000). The significant private sector activities in regard to travel and tourism are in the domains of retail sales, entertainment, catering and accommodation, travel services and tourism. In modern era, number of private travel and tourism organizations operate in UK like Rank, Granada, Ladbrokes, Thomas Cook and Virgin (The Travel and Tourism Industry n.d.). These private sector organizations serve customers with facilities like travel agencies, theme parks, golf course, health and leisure clubs, restaurants and hotels (BDO Hospitality Consulting 1996, p. 8). Voluntary Sector: Organizations that belong to voluntary sector are directed and operated by volunteers. It includes non-profit making or charitable organizations such as travel or local sport clubs. These types of organizations provide some financial advantage to the industry in the form of rate and VAT relief and relief from income tax on investments (The Travel and Tourism Industry n.d.). Some of this sector organizations that file as charities are required to fulfil some specific conditions like they should operate with objectives like charity, non-profit making and advancement of education and sports. They need to operate with an objective to satisfy community in terms of benefits. In UK there are more than 200 national voluntary travel and tourism groups that embrace youth and community groups, touring groups, conservation groups, social sports clubs, heritage groups etc. Travel and Tourism Chain of Distribution The chain of distribution is a technique of offering products to the end consumers. It is applicable in each industry and subsequent is its traditional form: Producer Manufacturer Wholesaler Retailer Consumer The Traditional Chain of Distribution Usually, a manufacturer delivers its product or service to its consumer through wholesaler and retailer but it is not the case with travel and tourism industry (Moutinho 2000). In travel and tourism industry also a chain of distribution is followed that is as follows: Principals i.e. hotels, airlines and other transport companies Tour Operators Travel Agencies Consumers Travel and Tourism Traditional Chain of Distribution In travel tourism industry, traditional chain of distribution fit precisely into a class, for instance travel agent who performs specific business role. Although the industry is much more complex than this and in several instances the traditional chain (Rowe Smith 2002) has been contracted as follows: Principle Internet Consumer Principle Tour Operator Call centre Consumer Principle Tour Operator Television Consumer Principle Call centre Consumer These are some of the distribution channels used by UK travel and tour companies. As well, companies also not strictly follow one line of business because they used to buy or merge with other kinds of businesses. Tour operators now have bought or created airlines, travel agencies and hotels (BDO Hospitality Consulting 1996, p. 8). This is done for attaining significant commercial growth and market position. This buying or merger process by UK travel and tourism companies is recognized as vertical and horizontal integration (Rowe Smith 2002). The UK travel and tourism chain of distribution demonstrates that companies own the entire diverse component in the distribution chain and are able to manage the overall operation. This is done by UK travel and tourism organizations for attaining economies of scale and serving its customers with much more better prices (The Travel and Tourism Industry n.d.). The distinctive distribution chain of UK travel and tourism firms represents that smaller operators serve with high pressure and if they dont try to operate at large scale will be forced to leave the industry (Rowe Smith 2002). Vertical and Horizontal Integration Vertical Integration: Vertical integration takes place when two firms from different levels merge or are bought in the chain of distribution (Moutinho 2000). This may be a backward integration such as a tour operator purchases a hotel, or forward integration like a tour operator purchases a travel agency. One of the substantial examples of vertical integration in UK is of First Choice Holidays plc. It possesses several tour operating for example First Choice Holidays and Sovereign (Schmidt 2008). As well, it also has its own travel agencies chain in UK operated under the First Choice Travel Shops and First Choice Holiday Hypermarkets names. Additionally, it also has its own charter airline First Choice Airways (Rowe Smith 2002). This type of integration done by companies is known as vertical integration in which a company possesses companies at different levels of distribution chain. The well known multiple agencies of UK are owned by a key tour operator. Going Places is a substantial element of the MyTravel Group and Thomson Travel Shops are possessed by Thomson (The Travel and Tourism Industry n.d.). Horizontal Integration: When a company possesses or manages other business at the same level of distribution chain is known as horizontal integration such as takeover of a small independent hotel by a major hotel group or takeover of a small travel agency by a big travel agency (Moutinho 2000). In UK recently a merger has taken place between Thomas Cook and MyTravel tour operators. In UK, horizontal integration is very common in the hotels sector and it is done with a motive of attaining economies of scale by assuring the functioning and marketing of extensive number of individual hotels (The Travel and Tourism Industry n.d.). Most of the UK travel and tour companies are integrated vertically and horizontally and it is done to strengthen their present and future market position (Rodgers 2001). Impact of Vertical and Horizontal Integration on Customer Choice Vertical and Horizontal integration, significantly affects customer choice as with the customer become able in purchasing a whole package at reasonable price in spite of purchasing different services at high price (Moutinho 2000). With vertical integration, it becomes easy for customer to make long-term relations with a firm as it will offer all kinds of products and services to its customers due to its presence in different business in different level of distribution chain (Rodgers 2001). On the other hand, horizontal integration also strengthens company position and they serve their customers in a much more effective manner with additional services at wholesome price package (The Travel and Tourism Industry n.d.). In this way, it can be said that integration whether it is vertical or horizontal is beneficial for customer as it facilitates customers with more choices. With integration, industry players get more dominant and become better able to offer its customers with more choice at moderate prices and packages (The Travel and Tourism Industry n.d.). Tour Operators and Travel Agents A tour operator covers a holiday package that includes: Travel mode (road, rail, air or sea) Accommodation facilities through hotels, self catering villas, guest houses etc. Travel agencies that provide transfer facilities to customers such as car hire and excursions (The Travel and Tourism Industry n.d.). The significant role of tour operators is to aggregate the diverse component that develop a holiday and put it for sale to consumers as packages. They are responsible for making contracts and associations with hotels, airline companies and transport companies to make an attractive package (Moutinho 2000). In UK, there are approximate 600 tour operators in which most of them are small companies that specialize in specific destinations or type of services. All tour operators of UK can be classified into following four categories: Mass-market operators: These tour operators sell holidays in high volume and it includes some of the well-known key players of industry like Thomson (TUI), MyTravel, Thomas Cook and First Choice Holidays (Middleton Lickorish 2007). Specialist operators: These operators are not as well-known as mass-market operators. In UK, there are number of specialist tour operators that provide customers with holidays and short breaks to Rome, Amazon adventure tours, Italy etc. These types of operators are becoming more popular due to its offering of individuals type of experience. Well-known specialist UK tour operator is Super-break (Investigating Travel and Tourism, n.d.) Domestic Operators: These operators design holiday packages for the home market. The well-known domestic operators are coach operators like WA Shearings and National Holidays. Both of these offer valuable products to older age groups (The Travel and Tourism Industry n.d.). Incoming tour Operators: These tour operators provide holidays and travel products for abroad visitors to Britain. Some operate from international locations where customers are and some operate from UK (Middleton Lickorish 2007). Some of the well known incoming tour operators are Gullivers Sports Travel, Pathfinders and Evan Evans Tours. All of these offer all inclusive package tours of the UK that are sold through international travel agents. Travel Agents Travel agents offer outgoing, incoming and domestic tourists with extensive leisure and business travel products and services (Middleton Lickorish 2007). In UK there are around 7000 travel agencies that are members of the Association of British Travel Agents (ABTA). In UK, there are different types of travel agencies that include multiple, independent, maniple, e-agent and holiday hypermarkets. Travel agents work as a link among customers and tour operators and other principles like airlines and hotels (Investigating Travel and Tourism, n.d.) Before purchasing a holiday package visitors go to travel agents for suggestions, bookings and better services. Travel agents are responsible for ensuring that they are serving a customer with right and appropriate holiday or travel service. They also offer customers with coach, flight, rail or ferry bookings, specialist services and independent travel arrangements. Scheduled and Chartered Air Transport Scheduled Air Transport refers to the services that operate with a published timetable, on specified routes and with government licence. These services does not get affected by the number of passengers and due to this, it is generally used by business travellers as they are also ready to pay premium price for their comfort and convenience (Middleton Lickorish 2007). In UK, budget, low-cost or no frills airlines, provide scheduled services on various domestic and global routes at low prices. One of the significant advantages of this transport is this that it is regular and provides scheduled flights to customers. It offers customers with seats in different classes according to their suitability (Rowe Smith 2002). In addition to these advantages, one of the substantial disadvantage of schedules air transport is this that it does not offer flexibility to visitors as it operates in scheduled manner and is not affected with any factor. Chartered air transport refers to the services that are associated to the package holiday industry, in which tour operators make a contract with an airline for a distinctive route for a period. Some major UK tour operators possess their own airlines and due to this the sales of charter flights is declining (Investigating Travel and Tourism, n.d.). Major charter air transport services of UK are Monarch, Thomas Cook and MyTravel (Rowe Smith 2002). Charter air transport provides its customers with an advantage in terms of flights on reasonable price for specific purposes. These are provided by tour operators that assist customers in developing long-term relations. In addition to these advantages it also has a disadvantage that it does not serves its customers with flexibility as blocks of seats or whole flight is booked. Relationship and Links between Travel and Tourism Organizations In UK, almost all travel and tourism organisations work with link-up or associations in some or other way. In present almost all people travel for some purposes that may be adventure, business personal or holiday that is managed by tourism business of the country. Travel is done through different transportation facilities and it requires accommodations facilities that are provided by tourism organizations (Middleton Lickorish 2007). There is a relationship between travel and tourism and due to this all tourism organizations offers different facilities for travellers. Both of these types of organizations work together due to the similarity of their fields and business operations. The relationship between travel and tourism organizations can also be understood with the help of recent developments that pertains to increase in individuals travelling with diverse reasons. Nowadays customers prefer to buy a wholesome holiday package that serves them with all travel and tourism facilities (Rowe Smith 2002). Due to changes in customers preferences and demands, links between travel and tourism organizations has strengthened. All these aspects of UK travel and tourism industry demonstrates its structure and pattern of operations. If a company wants to operate successfully in UK travel and tourism industry it has to go through all the above discussed aspects and patterns. UK travel and tourism industry chain of distribution is different from traditional distribution chain that is essential to understand for attaining assured business success. Functioning of a Travel and Tourism Organization Subsequent to the discussion of UK travel and tourism industry structure, it becomes evident that there is a substantial relationship between countrys travel and tourism organizations and its distribution chain different from other industries. The pattern of business in UK travel and tourism industry is different from other countrys industry and it is essential to be understood for entering it successfully (Pender Sharpley 2005). The industry structure provides information of all essential components of the industry but for understanding it in more detail here, an individual organization will be evaluated that is Virgin Atlantic. It is a British airline company (Waugh 2000). The company functioning will be understand be developing a case study so it can enhance readers understanding. Virgin Atlantic Case Study Virgin Atlantic Airways Limited is also known as Virgin Atlantic. It is a British airline and functions between the United Kingdom and North America, the Caribbean, Africa, Asia, the Middle East, and Australia. This UK airline is a well-known scheduled airline. The company operates with a CAA Type A Operating Licence to take passengers, cargo, and mail on plane with approximate 20 seats (Dickinson 2009). The company was founded in 1982 and in present it has become Britains second largest carrier that serves worlds 30 major cities, as well as New York, Washington D.C., Boston, Chicago, San Francisco, Sydney, Miami, Dubai, Los Angeles, Johannesburg, Hong Kong, and Tokyo from its bases that are at Londons Heathrow and Gatwick Airports. The company has enjoyed significant popularity and recognition all around the world due to its business operations. The Virgin airline has initiated number of innovations that had built new service standards that other industry players also followed (Rowe Smith 2002). In spite of its substantial growth its service still remains customer driven with a prominence on value for money, excellence, fun and improvement. The company functioning can be understood effectively with the help of subsequent aspects of its functioning: Ownership: The company is a British airline specifically situated in London. It is owned by Sir Richard Bransons Virgin Group and Singapore Airlines. Both the company holds 51% and 49% shares respectively. It was established in the year 1982 by Randolph Fields who was from America and was a lawyer, and Alan Hellary, who was a former chief pilot for Laker Airways (Dickinson 2009). In 1982, it was established as British Atlantic Airways and since 1984, it has been operating as Virgin Atlantic. The airline offers its customers with three class system that are Economy, Premium Economy and Upper class (Rowe Smith 2002). Aims and Objectives: The company operates with subsequent aims and objectives: Operate with the basic foundations that are safety, security and consistent delivery. Serve customers with quality service and value for money. Concentrate on the business and leisure markets and drive competence and effectualness. Operate with simplicity and in a way that love to fly. Become a growing and profitable organization (Dickinson 2009). Always challenge the ordinary and push airline innovation to serve passengers with something special and different. The company works in a direction to attain continuous specialization in range of innovations. The company works for creating a virtual contact centre network for serving customers all around the world with consistent, well-organized, effective and transparent services (Pender Sharpley 2005). Establish a global view of business for developing an ability to control al business operations. Create a flexible workforce and schedule people around skills and altering work demands (Dickinson 2009). Develop a business process that assist in managing all up and down business situations. Product Range: From the time of its initiation, the company is operating with diversification strategy. In present, the company operates long haul services and it provides customers with aircrafts, clubs and several other products. It offers flights between different cities of the world for assisting customers in their travelling (Dickinson 2009). The company has also brought in a strand of firsts admitting individual seat-back televisions for all economy passengers. As well, it also serves customers with automatic defibrillators. It also serves its upper class customers with limousine pick-up and Drive-Thru check-in (Bamber, Gittell Kochan 2009). Virgin Atlantic also operates with Clubhouses and Virgin lounges at its several destinations. The Virgin Clubhouses are intentionally planned to challenge the traditional airline industry patterns and for creating a different and unique travelling environment (Singh 2008). In the year 2003, the company launched its Upper Class Suite product that involved a falling back leather seat for takeoff, a well-designed sitting and eating place, fully flat bed and proper mattress for sleeping. As well, it also includes a private on-board bar at where customers can drink with their friends and a personal massage room. All these products are offered at reasonable price that others airline companies offer only to their first class customers. Services: All aircrafts of Virgin Atlantic aircraft operate with three-class configuration that is Economy, Premium Economy, and Upper Class cabins. Economy class is the standard coach class and serves customers with basic amenities (Dickinson 2009). Premium Economy class has its own different check-in area, a much more comfortable seat and legroom with much more amenities. This class passenger is also provided with laptop power supplies. The upper class is for business class and has all facilities. This class seat is fully flat bed and it also serves customers with seat power leads. In addition to this service, all Virgin Atlantic aircraft provide customers with personal seat-back televisions that furnish then with lots of entertainment channels. Most of company aircrafts also have an Audio/Video on Demand (AVOD) system. The company also have service of Frequent Flyer Programme, which benefit customers according to their use of Virgin aircraft for travelling again and again. Virgin Atlantic also provide some other additional services like the Freedom meal service, in-flight beauty therapy service, arrival lounges, flying clubs etc. Distribution Method: The company is established by making use of its own course within a model coherent with asserting the corporations image of customer friendliness, fair dealing and relative ease (Robinson 2009). The company remains concentrated on the UK markets and its business has explicated with the help of additional product and services (Dickinson 2009). The company make use of above distribution methods that precisely with airline products and services that are offered through tour operators and travel agents. From its initiation, its distribution methods had altered number of times and it is getting contracted day by day. Virgin Atlantic, serve its customers in a more and unique way. Pricing Policy: Price is a key element of airline strategy and it need to be agreed by targeted customers. It should be in a way that reflects companys other marketing mix elements also (Pender Sharpley 2005). Virgin Atlantic serves its customers with number of products at different price levels and with different pricing strategies. Its business segment is served with higher price whereas its economic class is served with low price (Singh 2008). For its different customers, the company make use of different pricing strategies like price skimming, penetration pricing, marginal pricing and promotional pricing. All these pricing strategies are used by customers for serving different types of customers and their different needs (Eccles Costa 1996, p. 49). The company pricing strategy is designed in a way that tries to offer superior service by undercutting competitors prices (Driver 1999, P. 136). Marketing Activities (Promotional Activities): The company make use of different marketing activities for promoting its products and services in the UK travel and tourism industry. The company had made use of different marketing mix elements that are also apparent in its vision and mission strategy. In addition to this, for promoting its products and services, the company make use of different advertising strategies and channels of media (Eccles Costa 1996, p. 47). The company had launched different services that all are promoted in different ways and through print and television. In addition to this, it also makes use of different advertising campaigns and promotional offers for its customers so that they can be driven towards Virgin Atlantic craft services (Robinson 2009). Regulatory and Licensing Requirements: The company is an airline company and before initiating any of its operations it has to attain support and approval from several national regulatory bodies or firms. The first regulatory body is the Civil Aviation Authority (CAA) that governs the UK aviation sector. All airline companies services are regulated by CAA so that a diverse and competitive industry environment can be encouraged in the country (Driver 2001). Other substantial regulatory bodies from which approval is essential are the Air Transport Users Council and National Air Traffic Services. These authorities have altered traditional aviation laws and it had assisted companies in their old licensing laws (Pender Sharpley 2005). Membership of Associations with Benefits: Virgin Atlantic operates by associating with different associations as it provides the company with several benefits like market dominance, competitive advantage, environment-friendly image etc (Zeithaml, Bitner Gremler 2005). The company has an association with the Tourism Review and Implementation Group that was developed in 2004. This association has members from different fields like tourism, public sector and education. In addition to this, the company also operate with number of other associations that strengthen companys image in the mind of its domestic as well as international customers. Relationship with other Travel and Tourism Organizations: From its initiation, Virgin Atlantic has developed strong relationships with other travel and tourism organizations as it has tie ups with number of hotels, tour operators and travel agents that promotes both the companies. The company long-established success is the result of its effective relationships with other travel and tourism companies (Balmforth 2009). The company promotes its products and service by making contracts with tour operators that provide all-inclusive holiday packages to their customers. As well it also operates by associating

Attention Deficit Hyperactive Disorder (ADHD) Essay -- Hyperactivity C

  Ã‚  Ã‚  Ã‚  Ã‚  You have probably heard and may even have used the term hyperactivity. The notion is a modern one: there were no hyperactive children 50 to 60 years ago. Today, if anything, the term is applied too often and too widely. The American Academy of Child and Adolescent Psychiatry (AACAP) estimates that all teachers have in their classrooms at least one child with ADHD (Simmons, RG. 1993).   Ã‚  Ã‚  Ã‚  Ã‚  Actually, hyperactivity is not one particular condition: it is â€Å"a set of behaviors† such as excessive restlessness and short attention span that are quantitatively and qualitatively different from those children of the same sex, mental age, and socioeconomic status (Gutskey, T.R. 1991).   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Today most psychologists agree that the main problem for children labeled hyperactive is directing and maintaining attention, not simply controlling their physical activity. The American Psychiatric Association has established a diagnostic category called attention-deficit/hyperactivity disorder (ADHD) to identify children with this problem. What are the signs of ADHD   Ã‚  Ã‚  Ã‚  Ã‚  Professionals who diagnose ADHD use the diagnostic criteria set forth by the American Psychiatric Association (1994) in the Diagnostic and Statistical Manual of Mental Disorders: the fourth edition of this manual, known as the DSM-IV, was released in May 1994 (Soar, R.S. & Soar, R.M. 1994).   Ã‚  Ã‚  Ã‚  Ã‚  The primary features associated with the disability are inattention, hyperactivity, and impulsivity. A child with ADHD is usually described as having a short attention span and as being distractible. In actuality, distractibility and inattentiveness are not synonymous.   Ã‚  Ã‚  Ã‚  Ã‚  Distractibility refers to the short attention span and the ease with which some children can be pulled off task. Attention, on the other hand, is a process that has different parts. We focus (pick something on which to pay attention), we select (pick something that needs attention at that moment), and we sustain (pay attention for as long as is needed). We also resist (avoid things that remove our attention from where it needs to be), and we shift (move our attention to something else when needed). When we refer to someone as distractible, we are saying that a part of that person’s attention process is disrupted.   Ã‚  Ã‚  Ã‚  Ã‚  Children with ADHD can have difficulty with one or all parts of the attention process. Some children may... ...to become effective. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Deliver negative consequences in a firm, business-like way without emotion, lectures, or long-winded explanations (Cohan, E.G. 1986).   Ã‚  Ã‚  Ã‚  Ã‚  I believe that teachers and parents need to be aware of the symptoms of ADHD. It is essential to understand how those symptoms impact the child's ability to function at home, in school, and in social situations. When the adults in the child's life understand the nature of the disorder, they are better able to structure situations to enable the child to behave appropriately and achieve success. It is important to remember that the child who has difficulty with attention, impulse control, and in regulating physical activity needs help and encouragement to manage these problems. I feel that a classroom environment that is rich in structure, support and encouragement can nurture success in all students. Completing this research paper has been an effective tool in reinforcing these concepts. Brain scan images produced by positron emission tomography (PET) show the differences between an individual with Attention Deficit Hyperactivity Disorder (right) and someone without the disease (left) (Zametkin et. al. 1990).

Energy Management Case Study: Siemens

In June 2009, Siemens took its effort in solar and wind to the next level by leading the Deserted initiative. This transcontinental project aims to generate solar power in North Africa, where it is most abundant, and then transport it to Europe. The project fits particularly well with Siemens because it requires not only experience in the primary wind and solar technology but also in the complementary technologies such as power grids and switchboard. Which have traditionally been strong business field for the company. Nuclear energy: 1.Nuclear reactors are the strongest power plants possible and the most economically feasible 2. Recently Siemens has taking up its nuclear activities anew and is expending to become involved in international agreements. With Siemens becoming a potential new partner in the Russian market that holds dozen of new sectors and china that have plans to have 100 new reactors in operation or under construction by 2020 Hydrophone: 1. Harnessing the power of ocea n waves has attracted significant attention since ocean cover 71% of the earth surface. 2.US department of energy established the hydrophone program, designed to conduct R&D that will improve the technical, societal and environmental benefits of hydrophone and provide cost competitive technologies. Geothermal power: 1. This technology has a major advantage that it can be installed wherever energy is actually needed. Geothermal plants require minimal fresh water and external fuel pupils, and due to their layout are highly scalable. Smart grids: 2. Smart grid technology seems to be a natural opportunity for Siemens, based on the company's long history with electronic technology and products.Wolfgang Then believes that the market for smart grids will increase due to climate change and economic stimulus programs. 4) Threats: 1) Carbon-based fuel amount to 39% of Siemens profits, facing the reality that fossil fuel are finite, supplies will eventually run out, it Just a matter of when. T he threat is that Siemens contingency plan in renewable energy consist of 11% of its profit. ) Alternative energy: Most alternative energy creation methods have one major drawback: they can generate energy only in places were natures provide the required energy input.Wind energy The size of the wind turbine is not scalable due to technological constraints. To increase capacity, multiple wind turbines there for must be spread out over large distance from one another. Densely populated urban areas do not have adequate space to house wind parks, and rural areas have expressed annoyance with the patterns and agriculture productivities. Wind turbines possess limited efficiency. Wind turbines require large and highly specialized assembly facilities. The first ever float turbines main concerns are the durability and maintenance of the equipment against aggressive environmental condition at sea. Siemens is considering to utilize its size, contingency, competency, and cutting edge technology to further increase its market share and global footprint in wind energy. The question is whether wind energy will turn out to be the leading alternative technology, and if it does, whether wind technologies alone can generate enough profit to keep Siemens aloft. Solar energy Like wind energy solar power most be extracted were it occurs naturally.Solar panels have a low efficiency. Reaching only about 25% under optimal laboratory conditions. Solar panels due too China has become the leader manufacturer of low-cost Combination of cheap labor and available industrial infrastructure; it drove prices Down by almost The method of disposing of nuclear waste in old caves and salt mind is not 100% safe, in addition there has been reports of increased leukemia rates in areas close to nuclear reactors, changes in the micrometer due to the vast amount of steam released into the atmosphere.Hydrophone: For the technology to work, the seashore needs to be flat with only a slight slope, and requi res long stretches of littoral waters. Also tide turbines are restricted to uninhabited beaches, since moving parts under the water surface, can create hazards for swimmers, water sports, and coastal ships. Some drawbacks to wave power include the efficiency of current application necessary resistance against hostile environment (storms and salt water corrosion), cost of electricity, possible impact on marine life, and hazards to shipping. ) Candidates such as geothermal energy and hydra power, not to mention next generation nuclear reactor have evolved quite rapidly in recent years and seem poised to pose a serious threat to wind and solar applications, Siemens most relied upon alternative energy source. 4) Siemens is considering multiple options as its gateway from the problem and has to place some significant bets. If Siemens bets badly, the company risks being relegated to the sidelines as newer, more innovator firms squeeze slower-moving incumbents out of the market.Ill) PEST A nalysts: 1) Political/Regulatory/Legal: l. Politician from the US and Germany 2 of the biggest industrialized countries in the world are supporting the development of alternative energy. II. A group of 20 Coos recommendations to 68 leaders in their 2008 climate policy: A paradigm shift to low technological innovation, this will open the door for new energy companies to enter the market Ill. Combined with a growing global awareness of the impact of green-house gases on climate change as well as increased concerns regarding energy security.Energy issues are now receiving renewed interest from government and corporation alike. IV. President Obama visited the wind-turbine blade factory in Fort Medicine, Iowa to show his support receiving importing political recognition. V. Producing industrial- call wind turbines requires large and highly specialized assembly facilities. The entry-level barriers are high. VI. The effort of Siemens research in nuclear energy were put on hold in the sass when the German government passed a law that would gradually withdraw the country from nuclear-power generation.However Germany is reconsidering this decision. The German parliamentary election 2009 spawned new hopes that the German nuclear industry might be revalidated. VI'. Russia, China and the US are in the market producing and licensing multiple new nuclear reactor (12, 100, 35 respectively) . VIII. Siemens was recently plagued by a bribery scandal and because the US and the EX. Have lows that make such business practice illegal, Siemens was sentenced to 1. 6 billion in finds by the German and the US authorities. However bribery is commonplace in countries such as Nigeria, Russia and China. ) Economic: l. The prices of oil have been trending upward in recent decades. Crude oil prices spiked at an old-time high of $145. 15 per barrel on July 3 2008(up from $50 only 18 month earlier). II. Solar panels have reached a production cost of less than $1 per k output. Ill. US are Jumpin g the band wagon partly because they believe that millions of new green Jobs may help to reduce high unemployment. ‘V. Chinese companies are entering strongly to the wind energy and solar market due to a combination of cheap labor and available industrial infrastructure.China drove prices of solar panels down by almost 50% from 2008 to 2009. V. The Obama administration set a side funding to build smart-grid technologies as part of its recent economic stimulus plan. 3) Social/Cultural: l. Social awareness of the impact of green-house gases on climate change as well as increased concerns regarding energy security. II. Burning of fossil fuel releases carbon dioxide(CO into the atmosphere, which has linked to global warming. In addition many cities have become contaminated by smoke and people are suffering health problems caused by increased pollution.Ill. US government believes that investing in alternative energy will create millions of new green Jobs. IV. Rural areas have expre ssed annoyance of the sound made by wind turbines as well as their interference with wildlife migratory patterns and agricultural productivity. V. Nuclear power has serious limitations issues include nuclear accidents like Coherently and Fuchsia and how to store nuclear products which can be harmful to any living organism. L. New alternatives-energy technologies are Wing to replace carbon-based fossil fuels. II.Better materials have enabled specialized companies to build ever-larger wind turbines and new improved solar panels though increasing efficiency and reducing cost. (example: the 3. 6 mm wind turbine, first-ever floating wind turbine, cost efficient Chinese solar panel, turnkey high-tech solar plants). Ill. R in various companies has spurred immense efforts to find optimal ways not Just to capture but also to store and distribute energy generated from natural resources. IV. US department of energy recently announced 40 million dollar in founding to support design and planning work for the Next Generation Nuclear Plant (NSP).V. Harnessing the power of the ocean waves has attracted significant attention since oceans cover 71% of the earth surface. Furthermore the US department of energy established the hydrophone program designed to conduct R that will improve the technical, societal and environmental benefits of hydrophone and provide cost competitive technologies. VI. The new smart grid technology include self-monitoring ND possibly self-repairing capabilities, smart sensors and meters, and a communication network similar to the internet. V) Competitive Analysis: 1) New Market Entrants: l. A paradigm shift to low carbon economy by 2050 has a potential to drive forward the next chapter of technological innovation, this will open the door for new energy companies to enter the market. II. Since the market of wind energy has high future potential new players are entering the competition most notably from china and In recent years China has become the leadin g manufacturer and global Japan. Ill. Exporter of low-cost solar panels. V.Concerning the nuclear energy I-J, Japan, Taiwan, south scoria and India are difficult market to inter because they possess their own technology and production capabilities and for security reasons. V. Start-ups are investing significant resources in R to engage in smart-grid technologies (2 of these start-ups, Grid Point and Silver Spring Network, have managed to raise $220 million and $170 million, respectively). 2) Supplier Power: l. Sound and wind will not cease to exist within a time frame significant to humanity.II. One of the attractions of wind power and solar turnkey COPS plans is that, once installed, the turbines need constant maintenance which means lucrative long-term service contrast for the original maker and installer of the equipment. Ill. Smart distribution will greatly reduce the current problems with power demands, and can serve to integrate both tradition and alternative energy into a com mon power supply and distribution network. 3) Buyer Power: K made this market perfectly competitive. II.Knowing that energy from carbon based fuel is still at disposal and at constant price competition in this market will remain high which will give consumer a buying power. 4) Product Technology Development: . Introduction off new 3. 6-Mm wind turbine featuring a 120-meter diameter rotor equipped with 58. 5-meter long rotor blades. First ever wind turbine off the coast of Norway II. The turnkey high-tech solar plans include SSP (concentrated solar power) and CISCO (integrated solar combined cycle system) plants. Ill. The next generation nuclear power plant (NSP). IV. Technologies in hydrophone (e. . , the Appeals Wave Energy Converter) to harness the power of ocean waves. V. The smart grids technologies that will help to avoid power outages, make the grid more reliable, reduce maintenance and save energy. VI. Craig Veneer a key figure in decoding of the human genome, actually view a lgae as the most promising path in renewable energy source. These microscopic plant cells are present in an infinite supply and can generate energy quickly effectively and in an environmental friendly manner. 5) Competitive Rivalry: l. Siemens leading competitors are ABA, GE and Lastly.Never less it is always intriguing to meet in the same room and talk about collaborative ways to improve worldwide energy efficiency. II. GE launched a multimillion dollar accommodation initiative to leverage its wide-ranging technological capabilities to address problem in he green-energy arena. Ill. Enron (Germany) and Vestals (Denmark) is the major competitor of wind energy in the U and GE in US. While China and Japan are also trying to enter the market in Asia. IV. Rivalry within the solar energy market is strong and almost perfectly competitive.V) Gap Analysis: 1) Customer Gap: One example of a customer gap that may be facing Siemens is when they introduce their floating wind turbine. This gap wi ll expand if the durability and maintenance costs exceed its value. Trying to close this gap Siemens is now testing this technology to evaluate whether it is feasible or not. 2) Provider Gap 1 (Listening Gap): Cutting down the number of sector from 1 dozen to Just 3 helped Siemens close down its listening gap by concentrating on fewer divisions, moreover the energy market is a very complicated buyer and seller will exchange all the details before the buying process is done.It's so difficult to find a listening gap in this market. 3) Provider Gap 2 (Design & Standards Gap): understand customer requirements and the presence of upper management in all transactions ( buying and selling ) to improve focus on customer requirements 4) Provider gap 3 (performance ) Turnkey COPS plants and wind turbines need a long term service provider for Constant maintenance. Siemens will try to narrow this gap by providing a on-duty engineers to maintain a standard in all its plants.In addition working o n the new developed Smart-grid will help ensure a positive outcome and narrow this Gap. 5) Provider Gap 4 (Communication Gap): Siemens claimed to be the only company worldwide that support customers with efficient products, solutions, and know-how along the entire chain of energy conversion from the production of oil and gas to power generation and the transmission and distribution of electrical energy. To narrow its communication AP Siemens must maintain these standards and deliver a price competitive product and services.VI) Alternative Courses of Action: The question raised by Siemens is what to do and where to invest? Do they try to improve their current alternative energy projects? Or try to expand to different sources? Will it be efficient to invest in new alternatives source or acquire smaller companies with innovative technologies and promising market segment? 1) Alternative one: Increase investment in research of the algae plant that shows a promising path. Disadvantages: i t might turn out to be Just rubbish and all investments made could e lost.Advantages: Siemens could be a first mover in this field of renewable efficient and environmental friendly energy source, which could change the world as we know it. 2) Alternative two: Increase further its footprint in the wind market by introducing multiple giant and floating turbines. Disadvantages: it might turn out to be inefficient compared to its coast and maintenance and another first mover in some other field might be more efficient and resourceful. Advantages: by increasing its footprint in the wind market Siemens will remain the only leader and increase its market share. Alternative three: Giving wind energy its rightful share but increasing investment in solar panels by acquiring new research companies that are currently working on making new improvement in the solar business one kind has a (microscopic forest) that collects liquid water to produce steam. Advantages: Siemens will insure that the in vestment will pay off on the long run knowing that the sun is there for another 5 billion years. Disadvantages: the initial gains on this technology might not be realized under the Siemens name. W) Recommended Course of Action: Our recommendation lies on the 3rd alternative.VIII) Reason for Choice: By giving wind energy its rightful share and nuclear power a miner share, focusing on solar source innovation is a very desirable choice knowing that first sun is infinite secondly solar panels are very cost efficient which will give a higher ROE than any other source of energy and finally it is environmental friendly and social acceptable. Recommendations: a. What should be done? Siemens should retain all its work flow and progress but focus more on energy coming from the sun as this energy will be the a panacea for the world's economy as well as environmental concerns.

Environment Analysis for Boost Juice Bar Essays

Environment Analysis for Boost Juice Bar Essays Environment Analysis for Boost Juice Bar Paper Environment Analysis for Boost Juice Bar Paper This created an advantage in Boosts marketing process. Weather: Australia has long, dry and hot summer. Fresh and cool Boost juice is highly preferred in weather like this. Competitive situation analysis (1 ) Competitors Direct competitors I Indirect competitors I Viva Fusion; Pulp Juice;Kick Juice Bar;And other juice bars. Sell bottle juice;Smoothies retail sellers;Low fat yoghurt retail sellers. (2) Porters five forces (3) Competitive advantage Boost is in a monopolistic competition with target market of young Stores Australians. Although Boost is growing faster and bigger than its competitors, it still need to be aware of them. Boosts greatest advantage is its friendly relationship with customers, including good service at the branch, fun web page targeting young buyers and the Boost guarantee which encourages customers to give feedbacks. Company analysis (1) Mission statement Objective 1 : to become the leading company in juice bar industry; Objective 2: to make Boost a global phenomenon (Boost juice bar 2011 (2) Company resources Financial strength: Boost has its advantage in the low cost production and invention. It also has made an agreement with Riverside Company in which Riverside becomes Boosts overseas investor. With Riversides Asian fund, Boosts expansion into international market is fully supported. Production capability and flexibility: shortage in fruit supply due to nature disaster is a gig threat to Boosts production. Besides that, Boosts production is very flexible that can suit all customers requirement. Marketing strength: Boosts major marketing strength is provided by its brand. It understands young customers need and want hence present them a wide menu of juice and smoothies. The low cost of workers training also puts Boost in an advanced position. SOOT Strengths: Well-known brand;Low cost of operation and production;Low price;High profitability;Good reputation as healthy food provider;Short production process;Love requirement of staff skill;Owning cultural preference. Weakness:Highly relies on supply chain;No price advantage. Opportunities: Healthier life style trend in Australia;Partnership with Riverside;Succeed overseas operations.   Threats: Relies on seasonal factor too much;Open market allows more competitors to entry;Hard to take market share from other countries local brand. Conclusion Overall, Boost owns a stable position in fruit juice and smoothies market. The macro environment is mostly friendly to the company and allows it to grow freely. Its competitive position is positive. Although facing a market thick of competitors, Boost seems to be able to hold its place.

Essay on Fables journals

Essay on Fables journals Essay on Fables journals Journal entries 1.) The wind and the sun fable shows that Gentle persuasion meaning is stronger than force. Don't force, rather persuade with light. In the fable the warm sun proves to the cold wind that persuasion is better than force when it came to making the man to remove his coat. Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring for example: a smile takes only a moment, but could change somebody's mood for the whole day. A few words of encouragement or reassurance can stay with a person and continue to help them to overcome difficulties for many years. 2.) A wolf in sheep’s clothing. The moral of the story is that appearance can be very deceptive. I learned that oftentimes, some things are not what they always appear to be, if you pretend to be what you are not. You will get caught. I can definitely relate to this part of the fable. I used to be friend with someone who I thought was the nicest, kind, and friendliest person turned out to actually be sneaky, mean, and jealous and was really out to harm me. I really wonder what make them act that way, especially when you haven’t done any wrong things to them. 3.) The dog in the manger. I thought that it was really selfish of the dog for not letting the Ox eat the food. The food was useless to him so why not share or at least give it to someone that’s in need of it. I never knew dogs were this even capable of doing such thing. I mean I see these kinds of act a lot the time but only by people. For example this afternoon while on my way back home. There was a driver on the